Boston Globe: Nonpolitical Nonprofits Vie for Attention

Tara Spalding, chief development officer at Horizons for Homeless Children, said the competitive fund-raising climate has motivated the Roxbury agency to seek deeper connections with donors. The group recently invited them, along with their children, into a classroom for homeless preschoolers to make scarves for the youngsters. It was a first for the agency, Spalding said, and a fundraising success at a time when donors seem to have more causes than ever to choose from.

“They were blown away by what we do,” Spalding said of donors. “A lot of it is personal outreach. It was meaningful, new and exciting.”

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