Public awareness campaign highlights family homelessness crisis in Massachusetts
ROXBURY, MA (March 20, 2017) – Horizons for Homeless Children, a non-profit organization dedicated to improving the lives of young homeless children by ensuring they have access to early education and opportunities to play, today announced that it is partnering with CSN New England and the Boston Celtics for the fifth annual Horizons Week, a weeklong fundraising and homelessness awareness campaign.
As part of the campaign the week of March 20th, multiple public service announcements will air in heavy rotation on CSN New England as well as in-program integration and additional robust television coverage. Walmart will be the matching sponsor for home games held during the week.
“We are pleased to once again partner with Horizons for Homeless Children to garner awareness for this important cause,” said Princell Hair, SVP and General Manager of CSN New England. “Beginning today, we will use our network assets to highlight to our viewers the importance of early education for young, homeless children.”
“Youth homelessness is a troubling topic, and one that we are proud to take steps towards fighting,” Celtics Team President Rich Gotham said. “Teaming up and utilizing resources such as Horizons for Homeless Children and CSN New England allows us to not only address, but also raise awareness towards this ongoing issue.”
“When thinking about homelessness, many people don’t picture families with children – but over the past nine years, the number of homeless families has doubled in Massachusetts. In the city of Boston, 65% of the children in shelter are under the age of five,” said Kate Barrand, President and CEO of Horizons for Homeless Children. “That’s why it’s so critical to partner with such outstanding organizations like CSN New England and the Boston Celtics to help us spread the word about this issue. We’re incredibly grateful for the opportunity to reach out to the local community to drive change.”
Each week, Horizons for Homeless Children improves the lives of 2,000 young homeless children in Massachusetts while working with their families to increase their economic and social well-being. Gifts can be made online by visiting www.horizonschildren.org/donate.
About Horizons for Homeless Children
Horizons for Homeless Children is a nonprofit organization dedicated to improving the lives of young homeless children and their families. Horizons provides high quality early education, comprehensive family support services, opportunities for play, and statewide advocacy work. Today, Horizons serves more than 2,000 young homeless children each week in Massachusetts through three early education centers and more than 120 shelter-based Playspaces. For more information about Horizons for Homeless Children, please visit: www.horizonschildren.org.
About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 33 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About CSN New England
CSN New England reaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. CSN New England’s programming includes the Boston Celtics, New England Revolution, Chevrolet SportsNet Central, Arbella Early Edition, Town Fair Tire Sports Tonight, Sports Sunday, Celtics Post Up, The Baseball Show, Monday Night Patriots, Quick Slants, New England Tailgate, New England Football Night, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more. CSNNE.com, the online home of CSN New England, provides continuous news, video and in-depth, up-to-the-minute coverage of New England sports. CSN New England is part of the NBC Sports Group. Visit www.csnne.com for more information. Check local listings for the specific channel location for your area.